At a glance
What this site gives you
Large-format digital billboard advertising at Sydney Airport (SYD) has an indicative rate of AUD 15,000–60,000 / 4 weeks, media only. A digital placement runs your creative as a file, usually in a loop shared with other advertisers, so it can change during the campaign without reprinting. It suits launches and time-limited offers.
Is it right for your campaign?
Best for
- •Launches and time-limited offers
- •Creative that changes during the campaign without reprinting
- •Reaching passengers across several zones
What we check before booking
- •Screen locations and how many are included
- •Ad length and share of loop
- •Proof-of-play reporting after the campaign
Sydney Kingsford Smith Airport passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 42.54 million passengers, +2.7% | Sydney Airport, Feb 2026 |
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Sydney with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in AUD, production, installation and 10% GST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Other formats at Sydney (SYD)
The other sites listed at this airport, with their published rates in local currency.
Plan several sitesSYD experiential activation
Experiential activationFrom AUD 20,000 / campaign.
SYD full terminal domination
Full terminal dominationFrom AUD 100,000 / month.
SYD lightbox and static panel
Lightbox and static panelAUD 3,000–10,000 / 4 weeks.
SYD standard digital screens
Standard digital screensAUD 5,000–25,000 / 2 weeks.
Digital screens at other airports
Compare the same kind of site across airports before you choose where to book.
Compare in one quoteDXB digital screens, standard zones
Dubai (DXB), United Arab EmiratesDubai (DXB): AED 180,000–275,000 per campaign. Open the page to compare the site and size.
LHR digital six-sheet and pillar
London (LHR), United KingdomLondon (LHR): GBP 2,000–6,000 / 2 weeks. Open the page to compare the site and size.
DOH Local Arrivals Digital Network
Doha (DOH), QatarDoha (DOH): Quoted per brief for your dates. Open the page to compare the site and size.
Questions about this site
How much does large-format digital billboard advertising cost at Sydney?
The published 2026 benchmark is AUD 15,000–60,000 / 4 weeks for media. Production, installation and local taxes are quoted separately, and the confirmed rate depends on the exact site and your dates.
Is the rate guaranteed?
No. It is an indicative published benchmark. We confirm current availability and the rate for your dates before you approve the booking.
How do I book it?
Send us your dates, audience and budget. We check availability at Sydney Airport (SYD), prepare a costed plan in AUD and handle artwork approval and installation.
Who sells advertising at Sydney Kingsford Smith Airport?
JCDecaux. We deal with the media owner for you, from availability to approval and installation.
How many passengers use Sydney Kingsford Smith Airport?
42.54 million passengers in 2025, +2.7% (Sydney Airport, Feb 2026). Passenger numbers show scale, not guaranteed impressions or sales.
What taxes apply to advertising at Sydney Kingsford Smith Airport?
Quotes show media cost, production, installation and 10% GST as separate lines, so you can see exactly what is taxed.
Can I book more than one site at Sydney?
Yes. Share your brief and we shortlist named sites at Sydney Kingsford Smith Airport with terminal, zone, size and availability, then price them together in one quote.
Book this site
at SYD.
Availability and a costed plan in AUD, usually within 24 hours.




