Frankfurt in short
How do you advertise at Frankfurt?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Frankfurt passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 63.2 million passengers, +2.6% | Fraport, Jan 2026 |
| Market: Southern and southeastern Europe (growth vs 2024) | +6.4% | Fraport, Jan 2026 |
| Market: Europe overall (growth vs 2024) | +3.7% | Fraport, Jan 2026 |
| Market: Thailand (growth vs 2024) | +35.4% | Fraport, Jan 2026 |
| Market: Israel (growth vs 2024) | +40.4% | Fraport, Jan 2026 |
| Market: Intercontinental traffic overall (growth vs 2024) | +0.6% | Fraport, Jan 2026 |
Frankfurt terminals and who you reach
Terminal 3 can handle around 19 million passengers a year.
Terminal 3
- •Airlines: All airlines that previously used Terminal 2
- •Who you reach: Capacity of around 19 million passengers a year
Frankfurt advertising sites and formats
Media Frankfurt is the airport's exclusive marketer, selling directly and programmatically.
Digital Check-in Icons
Terminal 3 check-inLED displays of 120 sq m each in the check-in hall.
Digital Plaza Stars
Terminal 3 marketplaceDigital advertising surfaces in the central marketplace.
Gateway Spotlights
Terminal 3 boarding areaDigital advertising in the boarding area, visible toward the gates.
Promotion Point Departures
Terminal 3 departuresPromotion space for product presentations, sampling and activations.
Digital Landmark
Terminal 1 access roadDigital display of around 100 sq m facing the access road to Terminal 1.
Digital Welcome Network
Terminals 1 and 2 reclaim164 LED screens at the baggage reclaim belts.
Digital Airport Network
Airport-wide309 digital locations across the airport.
Frankfurt airport advertising cost
Published 2026 benchmarks at Frankfurt run from EUR 3,000 to EUR 179,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Frankfurt (FRA) |
|---|---|
| Digital Gateway Screens | From EUR 17,750 / campaign |
| Digital Giants | From EUR 27,180 / campaign |
| Digital Holiday Network | From EUR 19,180 / campaign |
| Digital Landmark | From EUR 38,360 / campaign |
| Digital Plaza Stars | From EUR 35,960 / campaign |
| Digital Roadshow | From EUR 7,380 / campaign |
| Digital Welcome Network | From EUR 19,960 / campaign |
| Digital Welcome Network - T3 | From EUR 10,100 / campaign |
| Digital Welcome Portal | From EUR 17,800 / campaign |
| Gallery Corridor Arrivals B | From EUR 80,310 / campaign |
| Gate Infotainment | From EUR 25,460 / campaign |
| Gate Infotainment - Non-Schengen | From EUR 13,110 / campaign |
| Gate Infotainment - Schengen | From EUR 16,070 / campaign |
| Premium Check-In | From EUR 179,000 / campaign |
| WiFi Brand Stage | From EUR 12,280 / campaign |
| Digital Arrival Space | From EUR 10,530 / campaign |
| Digital Arrival Space Plus | From EUR 79,400 / campaign |
| Digital Business Board | From EUR 20,110 / campaign |
| Digital Business Network | EUR 49,010 / week |
| Digital Business Space | From EUR 16,060 / campaign |
| Digital Business Space Plus | From EUR 81,780 / campaign |
| Digital Check-In Icons | From EUR 43,900 / campaign |
| Digital Check-In Stars | From EUR 38,480 / campaign |
| Digital City Light Posters - Terminal 1 | From EUR 16,000 / campaign |
| Digital Deluxe Board | From EUR 21,770 / campaign |
| Digital network, 309-screen rotation | EUR 15,000–35,000+ / 2 weeks |
| Digital spectacular and LED wall | EUR 25,000–80,000+ / 2 to 4 weeks |
| Static lightbox, single unit | EUR 3,000–12,000+ / 4 weeks |
| Large-format banner and wall wrap | EUR 8,000–30,000+ / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 19% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Frankfurt airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Frankfurt reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 19% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Frankfurt with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 19% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Published media facts at Frankfurt
What the media owner, the airport operator and trade press have published. Specs and rates are quoted per brief.
| Item | Published detail | Source |
|---|---|---|
| Media owner | Media Frankfurt GmbH has been the exclusive marketer of advertising spaces at Frankfurt Airport since 1971. Its shareholders are Fraport, JCDecaux and Ströer, and Fraport holds 51%. | Fraport, Media Frankfurt page (undated) |
| Terminal 3 | Opened as a digital-first terminal with about 230 advertising assets over 2,500 sq m, mostly digital. | invidis, 4 May 2026 (confirm with Media Frankfurt) |
| Check-in and retail | Two digital check-in icons of 120 sq m each, and two LED plaza screens of 60 sq m each at a 2.5 mm pixel pitch. | invidis, 4 May 2026 (confirm with Media Frankfurt) |
| Gates and jet bridges | 98-inch screens at Piers H and J, and 41 static jet bridge placements. | invidis, 4 May 2026 (confirm with Media Frankfurt) |
| Buying options | Inventory is sold directly and programmatically, and can run across the DACH region. | invidis, 4 May 2026 |
| Passenger traffic | A good 63 million passengers in 2025. | hessenschau, 16 January 2026 |
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planMunich (MUC)
GermanyCompare terminals, formats and rates at Munich (MUC), with 8 ad site formats listed.
Berlin (BER)
GermanyCompare terminals, formats and rates at Berlin (BER), with 5 ad site formats listed.
Amsterdam (AMS)
NetherlandsCompare terminals, formats and rates at Amsterdam (AMS), with 4 ad site formats listed.
Ad sites at Frankfurt (FRA)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Frankfurt: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Frankfurt?
Media Frankfurt GmbH sells advertising at Frankfurt.
How much does it cost to advertise at Frankfurt?
Published EUR benchmarks include Digital Gateway Screens from EUR 17,750 / campaign, Digital Giants from EUR 27,180 / campaign and Digital Holiday Network from EUR 19,180 / campaign. These are media only, and production and 19% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Frankfurt airport advertising?
Yes. 19% VAT is added to the quoted amount.
How many passengers use Frankfurt?
Frankfurt handled 63.2 million passengers in 2025 (+2.6%), according to Fraport, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Frankfurt quote
in 24 hours.
Sites, availability and a costed plan in EUR.