Toronto in short
How do you advertise at Toronto Pearson?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in CAD, production cost and proof of display, so you can approve the campaign line by line.
Toronto Pearson passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 47.3 million passengers, +1.1% | GTAA, Mar 2026 |
Toronto terminals and who you reach
30.1 million of 47.3 million passengers in 2025 flew international.
Terminal 1
- •Airlines: Air Canada, Lufthansa, Emirates, United, Air India
- •Who you reach: Full-service and international travellers
Terminal 3
- •Airlines: WestJet, Delta, American, Porter, British Airways
- •Who you reach: US, low-cost and other international travellers
Toronto advertising sites and formats
Pattison holds a 10-year exclusive deal; Classic and Digital packages run by terminal.
Digital Video Walls
TerminalsLarge interior video walls.
Gateway TV
Terminals and gatesDigital screens in passenger areas.
Digital Luggage Carousels
Baggage claimDigital screens at arrivals carousels.
Kiosk activations
TerminalsBrand takeover and kiosk setups.
Digital Superboards
Highways 401 and 427Exterior digital boards on the highways to the airport.
Classic and Digital packages
Each terminalStatic and digital signage bundled by terminal.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in CAD, production and installation, and 13% HST
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Toronto Pearson airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Toronto Pearson reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 13% HST sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Toronto Pearson with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in CAD, production, installation and 13% HST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planVancouver (YVR)
CanadaCompare terminals, formats and rates at Vancouver (YVR), with 5 ad site formats listed.
Montréal (YUL)
CanadaCompare terminals, formats and rates at Montréal (YUL).
São Paulo (GRU)
BrazilCompare terminals, formats and rates at São Paulo (GRU), with 8 ad site formats listed.
Ad sites at Toronto (YYZ)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Toronto Pearson: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Toronto Pearson?
PATTISON Outdoor Advertising sells advertising at Toronto Pearson (10-year exclusive agreement).
How much does it cost to advertise at Toronto Pearson?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 13% HST shown as separate lines.
Is tax charged on Toronto Pearson airport advertising?
Yes. 13% HST is added to the quoted amount.
How many passengers use Toronto Pearson?
Toronto Pearson handled 47.3 million passengers in 2025 (+1.1%), according to GTAA, Mar 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Toronto Pearson airport quote
in 24 hours.
Sites, availability and a costed plan for your dates.