Munich in short
How do you advertise at Munich?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Munich passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 43,394,442 passengers, +4.4% | Flughafen München, Mar 2026 |
| Market: European and Mediterranean traffic (growth vs 2024) | +4% | Flughafen München, Mar 2026 |
| Market: Long-haul traffic (growth vs 2024) | +9% | Flughafen München, Mar 2026 |
Munich terminals and who you reach
Munich Airport handled 43,394,442 passengers in 2025, up 4.4%.
Terminal 2
- •Airlines: Lufthansa and its Star Alliance partners
- •Who you reach: Capacity of 36 million passengers a year
Munich advertising sites and formats
Munich Airport's own sales team sells its 700+ advertising spaces directly.
Satellite Digital Walls
Satellite, level 0412 digital wall surfaces, including four corner surfaces.
P20 Facade Giant Posters
Parkhaus P20 facadesSix giant posters of 20 x 12 metres on the car-park facades.
Take-Off Boards
Terminal 2 pre-securityDigital boards in the public area before security.
Baggage Belt Object
Terminal 1, level 04Advertising object at the baggage belt, also possible in Terminal 2.
Terminal 2 West Facade
Terminal 2 exteriorLarge-scale advertising on the west facade of Terminal 2.
MAC-Forum Airspace Light Boxes
MAC-Forum, level 03Light boxes above the public forum near the S-Bahn and the flight display.
Power Socket Branding
Gate waiting areasBranding on power sockets in the gate waiting areas.
P20 Elevator Cabins
Parkhaus P20Branding of the elevator cabins in the Business Parkhaus P20.
Munich airport advertising cost
Published 2026 benchmarks at Munich start from EUR 2,500 / 4 weeks, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Munich (MUC) |
|---|---|
| Standard lightbox | EUR 4,000–12,000 / 4 weeks |
| Digital screen / DOOH | EUR 3,500–15,000 / 4 weeks |
| Large-format wall wrap / spectacular | EUR 18,000–60,000+ / 4 weeks |
| Baggage carousel wrap | EUR 8,000–22,000 / 4 weeks |
| Power-outlet branding station | EUR 2,500–7,000 / 4 weeks |
| Outdoor mega-poster | EUR 3,000–8,000 / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 19% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Munich airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Munich reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 19% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Munich with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 19% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planFrankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Hamburg (HAM)
GermanyCompare terminals, formats and rates at Hamburg (HAM), with 6 ad site formats listed.
Hannover (HAJ)
GermanyCompare terminals, formats and rates at Hannover (HAJ), with 6 ad site formats listed.
Ad sites at Munich (MUC)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Munich: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Munich?
Flughafen München Werbung (Munich Airport sales team, in-house) sells advertising at Munich. The airport is operated by Flughafen München GmbH.
How much does it cost to advertise at Munich?
Published EUR benchmarks include standard lightbox EUR 4,000–12,000 / 4 weeks, digital screen / dooh EUR 3,500–15,000 / 4 weeks and large-format wall wrap / spectacular EUR 18,000–60,000+ / 4 weeks. These are media only, and production and 19% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Munich airport advertising?
Yes. 19% VAT is added to the quoted amount.
How many passengers use Munich?
Munich handled 43,394,442 passengers in 2025, +4.4%, according to Flughafen München, Mar 2026.
What are the artwork and content rules at Munich?
Comparative advertising is regulated by section 6 UWG: it is unfair if it compares goods not meeting the same need, is not based on verifiable typical features or price, risks confusion, exploits a competitor's mark reputation, disparages a competitor, or presents a product as an imitation.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Munich quote
in 24 hours.
Sites, availability and a costed plan in EUR.