Belgian airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in Belgium?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Belgian airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| Intra-Europe and Schengen travellers | Pier A departures | Travel, retail, FMCG, telecoms and consumer brands |
| Intercontinental and international travellers | Pier B departures | Premium, finance, technology, tourism and luxury brands |
| Festive and holiday-peak travellers | Departures areas during the Christmas period | Seasonal retail, gifting, hospitality and tourism campaigns |
Airport advertising formats at Brussels
4 formats are published at Brussels, each with its rate in EUR.
Digital panel network share
- •EUR 5,000–12,000 / 4 weeks
- •A share of the 85-inch digital panel network, booked by the four-week flight.
Gates A and B targeted package
- •EUR 10,000–25,000 / 4 weeks
- •A package of digital placements at Gates A and B, booked by the four-week flight.
Large-format digital spectacular
- •EUR 20,000–80,000+ / campaign
- •Large-format digital spectaculars, the top tier of digital at Brussels Airport.
Brand zone and immersive activation
- •From EUR 40,000 / campaign
- •An immersive brand zone or activation in the terminal, quoted per campaign.
Airports we cover
Brussels Airport, Belgium’s main international gateway.
Airport advertising cost in Belgium
Published 2026 benchmarks at Brussels run from EUR 5,000 to EUR 80,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Brussels (BRU) |
|---|---|
| Digital panel network share | EUR 5,000–12,000 / 4 weeks |
| Gates A and B targeted package | EUR 10,000–25,000 / 4 weeks |
| Large-format digital spectacular | EUR 20,000–80,000+ / campaign |
| Brand zone and immersive activation | From EUR 40,000 / campaign |
Airport advertising cost comparison
Every Belgian quote names the airport, terminal, zone, format and price basis in EUR, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| VAT | As specified in the quotation | Shown as a separate line on the quotation |
Why Belgian airport advertising prices vary
The airport and terminal
Each terminal at Brussels differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Belgium, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
December 2025 at Brussels Airport had 1,843,000 passengers, up 3.9% on December 2024. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and local taxes goes on top. Your quote itemises every line.
Belgian airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for BelgiumBrussels airport advertising
BRU24.4 million passengers in 2025, +3.3% (Brussels Airport Company, Jan 2026). Advertising is sold by JCDecaux Belgium (Exclusive concession from 1 January 2026 (duration not stated)).
Who advertises at Belgian airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Belgian airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Belgium, as one Belgium plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Brussels and compare locations, formats and current quotations in EUR, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of JCDecaux Belgium. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with JCDecaux Belgium.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Belgium
BRU 24.4 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Brussels connects Belgium with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Belgium, with inventory and approvals confirmed site by site.
Airport ad sites in Belgium
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
An immersive brand zone or activation in the terminal, quoted per campaign.
Airport Advertising in BRU brand zone and immersive activation
A share of the 85-inch digital panel network, booked by the four-week flight.
Airport Advertising in BRU digital panel network share
A package of digital placements at Gates A and B, booked by the four-week flight.
Airport Advertising in BRU gates A and B targeted package
Large-format digital spectaculars, the top tier of digital at Brussels Airport.
Airport Advertising in BRU large-format digital spectacularBelgium airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Belgium?
Brussels (BRU). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Belgium?
Published 2026 benchmarks run from EUR 5,000 for digital panel network share up to EUR 80,000+ for large-format digital spectacular. Printing, installation and local taxes are added separately.
Who sells advertising at Brussels?
Brussels: JCDecaux Belgium, Exclusive concession from 1 January 2026 (duration not stated). We confirm current rights and availability before any booking.
Are taxes charged on airport advertising in Belgium?
Any applicable taxes or fees are shown as a separate line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Belgium you can book one airport such as Brussels, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites.
Do peak seasons affect airport advertising?
Yes. December 2025 at Brussels Airport had 1,843,000 passengers, up 3.9% on December 2024. Confirm your dates early so the plan uses current inventory and quotes.
What does a Belgian airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and local taxes, itemised line by line.
How long does it take to book airport advertising in Belgium?
Timing depends on inventory, JCDecaux Belgium approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Belgian airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in EUR.