Mumbai in short
How do you advertise at Mumbai?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in INR, production cost and proof of display, so you can approve the campaign line by line.
Mumbai passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 55.5 million passengers, +1.3% | Mumbai International Airport Limited, Jan 2026 |
| Market: Domestic: Delhi (share of traffic) | 17% | Mumbai International Airport Limited, Jan 2026 |
| Market: Domestic: Bengaluru (share of traffic) | 10% | Mumbai International Airport Limited, Jan 2026 |
| Market: International: Dubai (share of traffic) | 15% | Mumbai International Airport Limited, Jan 2026 |
| Market: International: London (share of traffic) | 7.5% | Mumbai International Airport Limited, Jan 2026 |
| Market: International: Abu Dhabi (share of traffic) | 7.5% | Mumbai International Airport Limited, Jan 2026 |
Mumbai terminals and who you reach
Mumbai Airport handled 55.5 million passengers in 2025, up 1.3%.
Terminal 1
Who you reach: Closing in phases for refurbishment
Terminal 2
Who you reach: Absorbs about 5 mppa of extra traffic during the works
Mumbai airport advertising cost
Published 2026 benchmarks at Mumbai start from INR 4,20,000 / month, depending on format and period.
Indicative INR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Mumbai (BOM) |
|---|---|
| Digital Signage (6 sites) | INR 5,50,000 to 11,20,000 / month |
| Lightboxes (6 sites) | INR 4,20,000 to 7,40,000 / month |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in INR, production and installation, and 18% GST
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Mumbai airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Mumbai reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 18% GST sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Mumbai with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in INR, production, installation and 18% GST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planDelhi (DEL)
IndiaCompare terminals, formats and rates at Delhi (DEL), with 13 ad site formats listed.
Chennai (MAA)
IndiaCompare terminals, formats and rates at Chennai (MAA), with 5 ad site formats listed.
Kolkata (CCU)
IndiaCompare terminals, formats and rates at Kolkata (CCU), with 4 ad site formats listed.
Airport advertising at Mumbai: your questions answered
Sellers, costs, tax and booking.
How much does it cost to advertise at Mumbai?
Published INR benchmarks include digital signage INR 5,50,000 to 11,20,000 / month, lightboxes INR 4,20,000 to 7,40,000 / month. These are media only, and production and 18% GST are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Mumbai airport advertising?
Yes. 18% GST is added to the quoted amount.
How many passengers use Mumbai?
Mumbai handled 55.5 million passengers in 2025, +1.3%, according to Mumbai International Airport Limited, Jan 2026.
What are the artwork and content rules at Mumbai?
MIAL invited bids in February 2025 for the development, installation, operation, management and maintenance of advertising media at CSMIA as a concession, so advertising is sold through the concession holder. No award has been published.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Mumbai quote
in 24 hours.
Sites, availability and a costed plan in INR.