San Francisco in short
How do you advertise at San Francisco?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in USD, production cost and proof of display, so you can approve the campaign line by line.
San Francisco passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 54.1 million passengers, +5.5% | San Francisco International Airport |
San Francisco advertising sites and formats
Clear Channel Airports holds the SFO advertising lease; sizes and rates are not published.
Digital networks
SFO terminalsDigital displays across the airport.
Printed billboards
SFO terminalsStatic displays inside the airport.
Tension fabric display
EscalatorFabric display on an escalator by luggage retrieval, parking and AirTrain routes.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in USD, production and installation, and local taxes
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect San Francisco airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at San Francisco reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and local taxes sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at San Francisco with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in USD, production, installation and local taxes, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAtlanta (ATL)
United StatesCompare terminals, formats and rates at Atlanta (ATL), with 7 ad site formats listed.
Los Angeles (LAX)
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Manchester, NH (MHT)
United StatesCompare terminals, formats and rates at Manchester, NH (MHT), with 7 ad site formats listed.
Ad sites at San Francisco (SFO)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Digital displays across the airport.
Airport Advertising in SFO Digital networks
Static displays inside the airport.
Airport Advertising in SFO Printed billboards
Fabric display on an escalator by luggage retrieval, parking and AirTrain routes.
Airport Advertising in SFO Tension fabric displayAirport advertising at San Francisco: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at San Francisco?
Clear Channel Airports sells advertising at San Francisco. The airport is operated by San Francisco Airport Commission.
How much does it cost to advertise at San Francisco?
There is no published rate card, so every site is quoted against your brief and current availability, with production and local taxes shown as separate lines.
Is tax charged on San Francisco airport advertising?
Local taxes are added to the quoted amount and shown as a separate line.
How many passengers use San Francisco?
San Francisco handled 54.1 million passengers in 2025, +5.5%, according to San Francisco International Airport.
What are the artwork and content rules at San Francisco?
The FTC says advertising must be truthful, must not be deceptive or unfair, and claims must be backed by evidence.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your San Francisco quote
in 24 hours.
Sites, availability and a costed plan in USD.