Cape Town in short
How do you advertise at Cape Town?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in ZAR, production cost and proof of display, so you can approve the campaign line by line.
Cape Town passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 11.1 million passengers | ACSA, Jan 2026 |
Cape Town terminals and who you reach
Cape Town recorded a record 1.1 million two-way passengers in December 2025.
International terminal
Who you reach: 3.3 million two-way international passengers in 2025, up 7%
Domestic terminal
Who you reach: Just under 6.9 million domestic passengers in 2023
Cape Town advertising sites and formats
Airport Ads names Visionet LED, Airport.TV and large format static sites at Cape Town.
Visionet LED screens
Public side of terminalTwo large LED screens, each listed as 3 x 8 x 2 m, live since April 2022.
Airport.TV
TerminalsPlace-based digital screen network in high dwell areas.
Wall sites
TerminalsLarge format static media on walls.
Pillar sites
TerminalsLarge format static media on pillars.
Escalator media
TerminalsLarge format static media on escalators.
Canvasses
TerminalsAirport Ads canvas sites, a large format static range.
Cape Town International airport advertising cost
Published 2026 benchmarks at Cape Town International run from ZAR 15,000 to ZAR 120,000+, depending on format and period.
Indicative ZAR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Cape Town International (CPT) |
|---|---|
| Backlit static and classic | ZAR 15,000–75,000+ / 4 weeks |
| Digital screen and Airport TV | ZAR 25,000–120,000+ / 4 weeks |
| Digital spectacular and video wall | From ZAR 100,000 / 4 weeks |
| Baggage claim and arrivals | ZAR 20,000–90,000+ / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in ZAR, production and installation, and 15% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Cape Town airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Cape Town reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 15% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Cape Town with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in ZAR, production, installation and 15% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planLanseria (HLA)
South AfricaCompare terminals, formats and rates at Lanseria (HLA), with 7 ad site formats listed.
Durban (DUR)
South AfricaCompare terminals, formats and rates at Durban (DUR), with 3 ad site formats listed.
Cairo (CAI)
EgyptCompare terminals, formats and rates at Cairo (CAI), with 5 ad site formats listed.
Ad sites at Cape Town (CPT)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Classic backlit static sites in the terminal, booked by the four-week cycle.
Airport Advertising in CPT backlit static and classic
Placements in the baggage claim and arrivals areas, seen by every arriving passenger.
Airport Advertising in CPT baggage claim and arrivals
Digital screens in the airport TV network, booked by the four-week cycle.
Airport Advertising in CPT digital screen and Airport TV
Large video walls and digital spectaculars, the top tier of digital at Cape Town International.
Airport Advertising in CPT digital spectacular and video wallAirport advertising at Cape Town: your questions answered
Sellers, costs, tax and booking.
How much does it cost to advertise at Cape Town?
Published ZAR benchmarks include Backlit static and classic ZAR 15,000–75,000+ / 4 weeks, Digital screen and Airport TV ZAR 25,000–120,000+ / 4 weeks and Digital spectacular and video wall from ZAR 100,000 / 4 weeks. These are media only, and production and 15% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Cape Town airport advertising?
Yes. 15% VAT is added to the quoted amount.
How many passengers use Cape Town?
Cape Town handled 11.1 million passengers in 2025, according to ACSA, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Cape Town International quote
in 24 hours.
Sites, availability and a costed plan in ZAR.