Málaga in short
How do you advertise at Málaga?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Málaga passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 26,760,549 passengers, +7.4% | Aena, Jan 2026 |
| Market: United Kingdom | 6,149,697 passengers in 2025 | Aena, Jan 2026 |
| Market: Germany | 2,012,019 passengers in 2025 | Aena, Jan 2026 |
| Market: Netherlands | 1,631,525 passengers in 2025 | Aena, Jan 2026 |
| Market: Italy | 1,397,672 passengers in 2025 | Aena, Jan 2026 |
| Market: France | 1,386,610 passengers in 2025 | Aena, Jan 2026 |
Málaga terminals and who you reach
Málaga-Costa del Sol handled 26,760,549 passengers in 2025, up 7.4%, and the United Kingdom was its largest international market.
Terminal complex (T1, T2, T3)
- •Airlines: 49 airlines listed by Aena, including Ryanair, easyJet, Jet2.com, Vueling, Iberia, British Airways, Lufthansa, TUI Airways and Wizz Air
- •Who you reach: Aena presents T1, T2 and T3 as a single passenger terminal area, and its airline list does not split airlines by terminal
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 21% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Málaga airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Málaga reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 21% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Málaga with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 21% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planMadrid (MAD)
SpainCompare terminals, formats and rates at Madrid (MAD), with 7 ad site formats listed.
Barcelona (BCN)
SpainCompare terminals, formats and rates at Barcelona (BCN).
Frankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Airport advertising at Málaga: your questions answered
Sellers, costs, tax and booking.
How much does it cost to advertise at Málaga?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 21% VAT shown as separate lines.
Is tax charged on Málaga airport advertising?
Yes. 21% VAT is added to the quoted amount.
How many passengers use Málaga?
Málaga handled 26,760,549 passengers in 2025, +7.4%, according to Aena, Jan 2026.
What are the artwork and content rules at Málaga?
General Advertising Law 34/1988 (art. 3) defines illegal advertising: ads that breach human dignity or constitutional rights, ads that exploit minors, subliminal ads, ads that break rules for specific products or services, and misleading, unfair or aggressive ads.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Málaga quote
in 24 hours.
Sites, availability and a costed plan in EUR.