Rome in short
How do you advertise at Rome Fiumicino?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Rome Fiumicino passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 50.9 million passengers | ENAC, Jan 2026 |
Rome terminals and who you reach
Fiumicino handled 50.9 million passengers in 2025, per ENAC.
Terminal 1
- •Airlines: Aeroitalia, Aegean Airlines, Air Baltic
- •Who you reach: Domestic and Schengen flyers, per Aeroporti di Roma
Terminal 3
- •Airlines: Aer Lingus, Aeromexico, Air Cairo
- •Who you reach: Extra-Schengen and long-haul flyers, per Aeroporti di Roma
Rome advertising sites and formats
ADR lists about 500 assets, sold singly or in bundles, direct or programmatic.
digiwelcome
T1 and T3 arrivals21 digital screens next to the baggage belts (2022 count).
diginetwork
T1 and T3 arrivalsMore than 50 digital screens in the arrivals areas (2022 count).
Circular LED wall
ArrivalsOne LED wall seen on the way to baggage reclaim and the exit.
Backlit analog units
ArrivalsThree backlit units guiding passengers to the belts and exit (2022).
Rome Fiumicino airport advertising cost
Published 2026 benchmarks at Rome Fiumicino run from EUR 2,500 to EUR 25,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Rome Fiumicino (FCO) |
|---|---|
| Digital screen network loop | EUR 3,000–8,000 / 2 weeks |
| Backlit lightbox | EUR 2,500–6,000 / 4 weeks |
| Large-format wall wrap | EUR 10,000–25,000+ / 4 weeks |
| Baggage claim package | EUR 4,000–12,000 / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 22% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Rome Fiumicino airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Rome Fiumicino reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 22% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Rome Fiumicino with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 22% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planMilan (MXP)
ItalyCompare terminals, formats and rates at Milan (MXP), with 7 ad site formats listed.
Frankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Lisbon (LIS)
PortugalCompare terminals, formats and rates at Lisbon (LIS), with 11 ad site formats listed.
Ad sites at Rome (FCO)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
A printed backlit lightbox, the lowest published entry point at Fiumicino.
Airport Advertising in FCO backlit lightbox
A package of placements in the baggage claim hall, seen by arriving passengers while they wait.
Airport Advertising in FCO baggage claim package
Your creative in the loop across Fiumicino’s digital screen network, booked by the two weeks.
Airport Advertising in FCO digital screen network loop
A large printed wall wrap in the terminal, booked by the four weeks, for brand statements.
Airport Advertising in FCO large-format wall wrapAirport advertising at Rome Fiumicino: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Rome Fiumicino?
Sky Media (exclusive advertising partner of Aeroporti di Roma) sells advertising at Rome Fiumicino.
How much does it cost to advertise at Rome Fiumicino?
Published EUR benchmarks include Digital screen network loop EUR 3,000–8,000 / 2 weeks, Backlit lightbox EUR 2,500–6,000 / 4 weeks and Large-format wall wrap EUR 10,000–25,000+ / 4 weeks. These are media only, and production and 22% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Rome Fiumicino airport advertising?
Yes. 22% VAT is added to the quoted amount.
How many passengers use Rome Fiumicino?
Rome Fiumicino handled 50.9 million passengers in 2025, according to ENAC, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Rome Fiumicino quote
in 24 hours.
Sites, availability and a costed plan in EUR.