Brazilian airports at a glance
What to know about rates and tax before you plan a campaign.
How do you plan airport advertising in Brazil?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Brazilian airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| International and long-haul travellers | Terminal 3, which GRU Airport states handles international operations | Premium, finance, luxury, tourism and technology brands |
| Domestic business and leisure travellers | Terminals 1 and 2, with Azul operating in Terminal 1 | Travel, retail, FMCG, telecoms and consumer brands |
| Mixed domestic and international passengers | Terminal 2, which handles both | Broad-reach awareness and national campaigns |
| July and year-end peak travellers | All three terminals | Seasonal retail, gifting, hospitality and tourism campaigns |
Airport advertising formats at São Paulo Guarulhos
8 formats are published at São Paulo Guarulhos, each with its rate in USD.
Digital spectacular
- •USD 15,000–80,000+ / 4 weeks
- •Large digital spectaculars, the top tier of digital at Guarulhos, booked by the four-week flight.
Digital network screens
- •USD 5,000–25,000 / 4 weeks
- •Network screens across the terminal, booked by the four-week flight.
Backlit spectacular and static
- •USD 4,000–30,000 / 4 weeks
- •Backlit spectaculars and static sites, booked by the four-week flight.
Wall wrap and large banner
- •USD 8,000–40,000 / 4 weeks
- •Wall wraps and large banners, booked by the four-week flight.
WiFi sponsorship
- •USD 5,000–20,000 / campaign
- •Sponsorship of the airport WiFi login, quoted per campaign.
VIP lounge placement
- •USD 3,000–15,000 / 4 weeks
- •Placements in VIP lounges, booked by the four-week flight.
Column wrap
- •USD 2,000–10,000 / 4 weeks
- •Wraps on terminal columns, the lowest published entry point at Guarulhos.
Experiential activation
- •USD 15,000–100,000+ / campaign
- •A brand activation in the terminal, quoted per campaign.
Airports we cover
São Paulo-Guarulhos International, Brazil’s busiest international gateway.
Airport advertising cost in Brazil
Published 2026 benchmarks at São Paulo Guarulhos run from USD 2,000 to USD 100,000+, depending on format and period.
Indicative USD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | São Paulo-Guarulhos International (GRU) |
|---|---|
| Digital spectacular | USD 15,000–80,000+ / 4 weeks |
| Digital network screens | USD 5,000–25,000 / 4 weeks |
| Backlit spectacular and static | USD 4,000–30,000 / 4 weeks |
| Wall wrap and large banner | USD 8,000–40,000 / 4 weeks |
| WiFi sponsorship | USD 5,000–20,000 / campaign |
| VIP lounge placement | USD 3,000–15,000 / 4 weeks |
| Column wrap | USD 2,000–10,000 / 4 weeks |
| Experiential activation | USD 15,000–100,000+ / campaign |
Airport advertising cost comparison
Every Brazilian quote names the airport, terminal, zone, format and price basis in USD, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| ISS (municipal service tax) | As specified in the quotation | Shown as a separate line on the quotation |
Why Brazilian airport advertising prices vary
The airport and terminal
Each terminal at Sao Paulo-Guarulhos differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Brazil, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
GRU Airport's busiest month of 2025 was July with 4,430,017 passengers, and the year totalled about 47.19 million. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and local taxes goes on top. Your quote itemises every line.
Brazilian airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for BrazilSao Paulo-Guarulhos airport advertising
GRURates for this airport are in the table above and confirmed against your dates.
Who advertises at Brazilian airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Brazilian airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Brazil, as one Brazil plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Sao Paulo-Guarulhos and compare locations, formats and current quotations in USD, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and content rules. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Brazil
Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Sao Paulo-Guarulhos connects Brazil with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Brazil, with inventory and approvals confirmed site by site.
Airport ad sites in Brazil
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Brazil airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Brazil?
Sao Paulo-Guarulhos (GRU). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Brazil?
Published 2026 benchmarks run from USD 2,000 for column wrap up to USD 100,000+ for experiential activation. Printing, installation and local taxes are added separately.
Who sells advertising at Brazil airports?
It varies by airport. We confirm the current media owner and its availability for your dates before proposing any booking.
Are taxes charged on airport advertising in Brazil?
Any applicable taxes or fees are shown as a separate line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Brazil you can book one airport such as Sao Paulo-Guarulhos, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites.
Do peak seasons affect airport advertising?
Yes. GRU Airport's busiest month of 2025 was July with 4,430,017 passengers, and the year totalled about 47.19 million. Confirm your dates early so the plan uses current inventory and quotes.
What does a Brazilian airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and local taxes, itemised line by line.
How long does it take to book airport advertising in Brazil?
Timing depends on inventory, media owner approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Brazilian airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in USD.