Orlando in short
How do you advertise at Orlando?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in USD, production cost and proof of display, so you can approve the campaign line by line.
Orlando passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 57.7 million passengers, +0.8% | ACI-NA 2025 rankings, Jul 2026 |
Orlando terminals and who you reach
MCO served 57.7 million passengers in 2025 and is Florida's busiest airport.
Terminal A
- •Airlines: Avelo, Frontier, Southwest
- •Who you reach: Low-cost domestic leisure passengers
Terminal B
- •Airlines: American, Delta, United, Alaska, Allegiant, Breeze, Air Canada, WestJet, LATAM
- •Who you reach: Major U.S. carriers plus Canadian and Latin American airlines
Terminal C
- •Airlines: JetBlue, British Airways, Virgin Atlantic, Aer Lingus, Air France, Emirates
- •Who you reach: International and transatlantic passengers
Orlando advertising sites and formats
JCDecaux lists MCO formats but does not publish sizes or terminal placements.
Digital screens
MCO terminalsDigital screens listed on JCDecaux's Orlando page; sizes and terminal locations not published.
360-degree columns
MCO terminalsColumn format listed on JCDecaux's Orlando page; sizes and locations not published.
Exhibit space
MCO terminalsExhibit space listed on JCDecaux's Orlando page; sizes and locations not published.
Exterior banners
MCO exteriorExterior banners listed on JCDecaux's Orlando page; sizes and locations not published.
Full-service sponsorships
MCO terminalsSponsorship packages that give a brand an ambassador position at MCO; details not published.
Orlando airport advertising cost
Published 2026 benchmarks at Orlando start from USD 8,000 / 4 weeks, depending on format and period.
Indicative USD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Orlando (MCO) |
|---|---|
| Static panel, benchmark for Tier 1 hubs | USD 8,000–45,000 / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in USD, production and installation, and local taxes
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Orlando airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Orlando reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and local taxes sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Orlando with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in USD, production, installation and local taxes, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAtlanta (ATL)
United StatesCompare terminals, formats and rates at Atlanta (ATL), with 7 ad site formats listed.
Los Angeles (LAX)
United StatesCompare terminals, formats and rates at Los Angeles (LAX), with 7 ad site formats listed.
Manchester, NH (MHT)
United StatesCompare terminals, formats and rates at Manchester, NH (MHT), with 7 ad site formats listed.
Airport advertising at Orlando: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Orlando?
JCDecaux sells advertising at Orlando. The airport is operated by Greater Orlando Aviation Authority.
How much does it cost to advertise at Orlando?
Published USD benchmarks include static panel, benchmark for tier 1 hubs USD 8,000–45,000 / 4 weeks. These are media only, and production and local taxes are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Orlando airport advertising?
Local taxes are added to the quoted amount and shown as a separate line.
How many passengers use Orlando?
Orlando handled 57.7 million passengers in 2025, +0.8%, according to ACI-NA 2025 rankings, Jul 2026.
What are the artwork and content rules at Orlando?
The FTC says advertising must be truthful, must not be deceptive or unfair, and claims must be backed by evidence.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Orlando quote
in 24 hours.
Sites, availability and a costed plan in USD.