Nice in short
How do you advertise at Nice?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Nice passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 15.23 million passengers, +3.2% | Aeroports de la Cote d'Azur, Jan 2026 |
| Market: International traffic | +4.7% vs 2024 | Aeroports de la Cote d'Azur, Jan 2026 |
| Market: Regular long-haul traffic | +5.8% vs 2024 (new Washington summer route and Dakar winter route) | Aeroports de la Cote d'Azur, Jan 2026 |
| Market: Domestic traffic | -0.3% vs 2024 | Aeroports de la Cote d'Azur, Jan 2026 |
Nice terminals and who you reach
Long-haul traffic grew 5.8% in 2025 and international traffic grew 4.7%.
Terminal 1
Who you reach: Passenger terminal; no further detail published
Terminal 2
Who you reach: Extension opened in phases from spring 2025
Nice advertising sites and formats
JCDecaux Airport sells the terminals; magazines and car park tickets have separate sellers.
Terminal digital screens
TerminalsJCDecaux sells digital screens inside the terminals.
Business aviation terminal network
Business aviationA dedicated digital network for business passengers.
Helicopter terminal advertising
HeliportThe concession covers the helicopter terminal.
Private SKIES magazine
Business aviationA free biannual luxury and air travel magazine sold by Chirripo.
Grand Sud Magazine
Airport magazineA magazine listed on the airport's advertising page, sold by Chirripo.
Car park ticket advertising
Car parksBusiness card format ads on car park tickets, sold by Atout-Ticket.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 20% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Nice airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Nice reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 20% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Nice with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 20% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planParis (CDG)
FranceCompare terminals, formats and rates at Paris (CDG), with 4 ad site formats listed.
Lyon (LYS)
FranceCompare terminals, formats and rates at Lyon (LYS).
Marseille Provence (MRS)
FranceCompare terminals, formats and rates at Marseille Provence (MRS).
Ad sites at Nice (NCE)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Nice: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Nice?
JCDecaux Airport sells advertising at Nice. The airport is operated by Aeroports de la Cote d'Azur (part of Mundys).
How much does it cost to advertise at Nice?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 20% VAT shown as separate lines.
Is tax charged on Nice airport advertising?
Yes. 20% VAT is added to the quoted amount.
How many passengers use Nice?
Nice handled 15.23 million passengers in 2025, +3.2%, according to Aeroports de la Cote d'Azur, Jan 2026.
What are the artwork and content rules at Nice?
Alcohol advertising in France is allowed only on media listed in article L3323-2 of the Code de la sante publique (Loi Evin, 10 Jan 1991), which includes posters and signs, with content limited to the mentions listed in L3323-4 and a mandatory health message. Confirm the current text on Legifrance.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Nice quote
in 24 hours.
Sites, availability and a costed plan in EUR.