Paris in short
How do you advertise at Paris Charles de Gaulle?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Paris Charles de Gaulle passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 72.0 million passengers, +2.5% | Groupe ADP, Jan 2026 |
| Market: Europe (Paris Aeroport total, CDG+Orly+Le Bourget) | 45.0% of traffic, +3.3% vs 2024 | Groupe ADP, Jan 2026 |
| Market: Africa (Paris Aeroport total) | 13.8% of traffic, +4.0% vs 2024 | Groupe ADP, Jan 2026 |
| Market: North America (Paris Aeroport total) | 11.8% of traffic, +1.6% vs 2024 | Groupe ADP, Jan 2026 |
| Market: Asia-Pacific (Paris Aeroport total) | 5.9% of traffic, +6.9% vs 2024 | Groupe ADP, Jan 2026 |
| Market: Middle East (Paris Aeroport total) | 5.3% of traffic, +12.7% vs 2024 | Groupe ADP, Jan 2026 |
Paris terminals and who you reach
Africa is 13.8% and North America 11.8% of Paris Aeroport traffic, 2025.
Terminals 2E and 2F
- •Airlines: Air France hub; KLM and SkyTeam partners
- •Who you reach: Air France lounges and SkyPriority check-in are in 2E
Terminal 1
Who you reach: Stand-alone terminal; keeps its name in the 2027 renaming
Paris advertising sites and formats
Extime sells physical, digital and event formats; sizes are quoted per campaign.
Digital street furniture
TerminalsDigital screens and spaces across the terminals.
Activation podiums
TerminalsPodiums for sampling and brand events.
Immersive event features
TerminalsCustom event builds in public areas.
Duty Free store screens
Duty Free shopsScreens inside Duty Free stores.
Programmatic airport DOOH
Check-in to arrivalsFlight-linked screen ads, bookable programmatically.
Charles de Gaulle airport advertising cost
Published 2026 benchmarks at Charles de Gaulle run from EUR 800 to EUR 8,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Paris Charles de Gaulle (CDG) |
|---|---|
| Departure digital screens | EUR 1,500–4,000 / day |
| Premium terminal lightbox | EUR 800–2,500 / day |
| LED welcome and baggage network | EUR 1,200–3,500 / day |
| XXL digital spectacular | EUR 3,000–8,000+ / day |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 20% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Paris Charles de Gaulle airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Paris Charles de Gaulle reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 20% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Paris Charles de Gaulle with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 20% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Published media facts at Paris Charles de Gaulle
What the media owner and trade press have published. Specs are quoted per brief.
| Item | Published detail | Source |
|---|---|---|
| Media owner | Extime Media, a joint venture between Groupe ADP and JCDecaux, sells the Paris airports’ advertising as Extime JCDecaux Airport. It covers Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget. | CB News, 18 July 2023 |
| Traffic trend | Groupe ADP reported Paris-Charles de Gaulle traffic up 2.5% in 2025. | Moodie Davitt Report, 16 January 2026 |
| Programmatic option | Extime JCDecaux Airport has run programmatic campaigns triggered live across more than a hundred digital screens at the Paris airports. | Moodie Davitt Report, 29 April 2025 |
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planParis Orly (ORY)
FranceCompare terminals, formats and rates at Paris Orly (ORY).
London (LHR)
United KingdomCompare terminals, formats and rates at London (LHR), with 6 ad site formats listed.
Amsterdam (AMS)
NetherlandsCompare terminals, formats and rates at Amsterdam (AMS), with 4 ad site formats listed.
Ad sites at Paris (CDG)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Digital screens in the departure areas of Charles de Gaulle, priced per day.
Airport Advertising in CDG departure digital screens
The LED network in the arrival and baggage areas of Charles de Gaulle, priced per day.
Airport Advertising in CDG lED welcome and baggage network
Backlit lightboxes in premium terminal positions at Charles de Gaulle, priced per day.
Airport Advertising in CDG premium terminal lightbox
The XXL digital screens at Charles de Gaulle, for brand statements at scale.
Airport Advertising in CDG xXL digital spectacularAirport advertising at Paris Charles de Gaulle: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Paris Charles de Gaulle?
Extime Media (Groupe ADP and JCDecaux joint venture) sells advertising at Paris Charles de Gaulle (12 years from 1 January 2023).
How much does it cost to advertise at Paris Charles de Gaulle?
Published EUR benchmarks include Departure digital screens EUR 1,500–4,000 / day, Premium terminal lightbox EUR 800–2,500 / day and LED welcome and baggage network EUR 1,200–3,500 / day. These are media only, and production and 20% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Paris Charles de Gaulle airport advertising?
Yes. 20% VAT is added to the quoted amount.
How many passengers use Paris Charles de Gaulle?
Paris Charles de Gaulle handled 72.0 million passengers in 2025 (+2.5%), according to Groupe ADP, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Charles de Gaulle quote
in 24 hours.
Sites, availability and a costed plan in EUR.