Doha (DOH) in short
How do you advertise at Hamad?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in QAR, production cost and proof of display, so you can approve the campaign line by line.
Hamad passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 54.3 million passengers, +3% | Hamad International Airport, Jan 2026 |
Doha terminals and who you reach
Hamad handled 54.3 million passengers in 2025, up 3% on 2024.
Main passenger terminal
- •Airlines: Qatar Airways hub; IMS also sells inside Qatar Airways flights
- •Who you reach: Departures, arrivals and transfer passengers, 54.3 million in 2025
Concourses D and E
Who you reach: Opened 2025 with 17 new contact gates, 62 gates in total
Doha advertising sites and formats
IMS sells screen networks and fixed formats by zone; sizes and counts are quoted on request.
Departures Iconic Digital Network
DeparturesNetworked digital screens in departures.
Departures Dual Network
DeparturesNetworked digital screens in departures.
Arrivals Transit Iconic Digital
Arrivals and transfersDigital screens for arriving and transfer passengers.
Local Arrivals Digital Network
ArrivalsDigital screens for passengers entering Doha.
Digital Media Walls
Central ConcourseLarge digital media walls, also at South Node and Transfers.
Baggage Reclaim Screens
Arrivals reclaimScreens at baggage reclaim, including South Node.
Departures and Arrivals Billboards
Airport gatewayOutdoor billboards framing the gateway to and from Doha.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in QAR, production and installation, and local taxes
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Hamad airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Hamad reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and local taxes sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Hamad with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in QAR, production, installation and local taxes, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Published media facts at Hamad International
What the airport has published about its advertising portfolio. Specs and rates are quoted per brief.
| Item | Published detail | Source |
|---|---|---|
| Media manager | Internal Media Services manages the out-of-home portfolio at Hamad International Airport, alongside Qatar Airways onboard media. | Hamad International Airport, Internal Media Services page |
| Named networks | Departures Iconic Digital Network, Departures Dual Network, Arrivals Transit Iconic Digital Network and Local Arrivals Digital Network, plus departures and arrivals billboards. | Hamad International Airport, Internal Media Services page |
| Other touchpoints | Landside and airside trolleys, and a banner on the airport Wi-Fi. | Hamad International Airport, Internal Media Services page |
| Passenger traffic | 54.3 million passengers in 2025. | Hamad International Airport, 21 January 2026 |
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planDubai (DXB)
United Arab EmiratesCompare terminals, formats and rates at Dubai (DXB), with 4 ad site formats listed.
Abu Dhabi (AUH)
United Arab EmiratesCompare terminals, formats and rates at Abu Dhabi (AUH), with 6 ad site formats listed.
Kuwait City (KWI)
KuwaitCompare terminals, formats and rates at Kuwait City (KWI), with 5 ad site formats listed.
Ad sites at Doha (DOH)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Hamad: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Hamad?
Internal Media Services (IMS) sells advertising at Hamad.
How much does it cost to advertise at Hamad?
There is no published rate card, so every site is quoted against your brief and current availability, with production and local taxes shown as separate lines.
Which Hamad concourses opened in 2025?
Concourses D and E opened in 2025 with 17 new contact gates, giving Hamad 62 gates in total.
How many passengers use Hamad?
Hamad handled 54.3 million passengers in 2025 (+3%), according to Hamad International Airport, Jan 2026.
Can I advertise on Qatar Airways flights as well as at Hamad?
Yes. Internal Media Services also sells advertising inside Qatar Airways flights, and Qatar Airways uses the main passenger terminal at Hamad as its hub.
Get your Doha Hamad airport quote
in 24 hours.
Sites, availability and a costed plan for your dates.