Prague in short
How do you advertise at Vaclav Havel Airport Prague?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Vaclav Havel Airport Prague passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 17,750,528 passengers, +8.5% | Prague Airport (Letiste Praha), Jan 2026 |
Prague terminals and who you reach
Great Britain is the top country market: over 2.2 million passengers in 2025.
Terminal 1
- •Airlines: Top carriers: Ryanair, Smartwings, easyJet, Wizz Air, Lufthansa
- •Who you reach: Dominant panel and T1 panel; 17.75 million airport passengers in 2025
Terminal 2
- •Airlines: Top carriers: Ryanair, Smartwings, easyJet, Wizz Air, Lufthansa
- •Who you reach: Space at exit B; 194 destinations served in 2025
Prague advertising sites and formats
Prague Airport Media sells sites in terminals, garages and outdoors; ask sales for specs.
Dominant panel
Terminal 1Large panel in Terminal 1.
Skywalk screens
SkywalkScreens on the skywalk between buildings.
Exit B space
Terminal 2, exit BAdvertising space at exit B in Terminal 2.
Big board
Airport areaLarge-format board, also sold as a Double Big board.
LED screen
Airport areaLarge LED screen for video.
Digital panels
Airport areaDigital panels showing rotating ads.
Prague airport advertising cost
Published 2026 benchmarks at Prague run from EUR 500 to EUR 2,000, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Václav Havel Prague (PRG) |
|---|---|
| Digital screens, standard rotation | EUR 500–2,000 / week |
| Large-format digital takeover | From EUR 2,000 / week |
| Static poster and lightbox | From EUR 650 / month |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 21% DPH
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Vaclav Havel Airport Prague airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Vaclav Havel Airport Prague reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 21% DPH sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Vaclav Havel Airport Prague with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 21% DPH, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planFrankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Lisbon (LIS)
PortugalCompare terminals, formats and rates at Lisbon (LIS), with 11 ad site formats listed.
Athens (ATH)
GreeceCompare terminals, formats and rates at Athens (ATH), with 9 ad site formats listed.
Ad sites at Prague (PRG)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Digital screens in standard rotation at Prague Airport, booked by the week.
Airport Advertising in PRG digital screens, standard rotation
Large-format digital screens and takeovers, booked by the week.
Airport Advertising in PRG large-format digital takeover
A static poster or lightbox, the lowest published entry point at Prague Airport, booked by the month.
Airport Advertising in PRG static poster and lightboxAirport advertising at Vaclav Havel Airport Prague: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Vaclav Havel Airport Prague?
Prague Airport Media (PAM), a subsidiary of Prague Airport sells advertising at Vaclav Havel Airport Prague.
How much does it cost to advertise at Vaclav Havel Airport Prague?
Published EUR benchmarks include Digital screens, standard rotation EUR 500–2,000 / week, Large-format digital takeover from EUR 2,000 / week and Static poster and lightbox from EUR 650 / month. These are media only, and production and 21% DPH are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Vaclav Havel Airport Prague airport advertising?
Yes. 21% DPH is added to the quoted amount.
How many passengers use Vaclav Havel Airport Prague?
Vaclav Havel Airport Prague handled 17,750,528 passengers in 2025 (+8.5%), according to Prague Airport (Letiste Praha), Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Prague quote
in 24 hours.
Sites, availability and a costed plan in EUR.