Muscat (MCT) in short
How do you advertise at Muscat?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in OMR, production cost and proof of display, so you can approve the campaign line by line.
Muscat terminals and who you reach
Oman's airports together handled 14.9 million passengers in 2025, up 2.8%.
Passenger terminal
Who you reach: Opened March 2018, built for 20 million passengers a year
Airport advertising formats at Muscat
The formats we plan most often. Availability is confirmed against current inventory, and each site is quoted per brief.
Digital screens and networks
Creative runs as a file in a loop shared with other advertisers, so it can change during the campaign without reprinting.
Backlit lightboxes and static sites
One printed visual held in a fixed position for the whole booking period.
Large-format wraps and banners
Prominent surfaces for launches, market entry and brand statements.
Sponsorships and dominations
Several placements combined in one zone or terminal, with exclusivity terms agreed in the quote.
Baggage claim and arrivals
Placements that reach arriving passengers while they wait for bags or head for the exit.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in OMR, production and installation, and 5% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Muscat airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Muscat reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 5% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Muscat with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in OMR, production, installation and 5% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planRas Al Khaimah (RKT)
United Arab EmiratesCompare terminals, formats and rates at Ras Al Khaimah (RKT), with 8 ad site formats listed.
Jeddah (JED)
Saudi ArabiaCompare terminals, formats and rates at Jeddah (JED), with 7 ad site formats listed.
Doha (DOH)
QatarCompare terminals, formats and rates at Doha (DOH), with 6 ad site formats listed.
Airport advertising at Muscat: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Muscat?
JCDecaux Oman sells advertising at Muscat (10-year exclusive concession announced Feb 2014).
How much does it cost to advertise at Muscat?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 5% VAT shown as separate lines.
Is tax charged on Muscat airport advertising?
Yes. 5% VAT is added to the quoted amount.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Muscat International airport quote
in 24 hours.
Sites, availability and a costed plan for your dates.