Auckland in short
How do you advertise at Auckland?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in NZD, production cost and proof of display, so you can approve the campaign line by line.
Auckland passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| FY26 (12 months to 30 June 2026) (full year) | 19.04 million passengers, +1.6% | Auckland International Airport Limited (NZX announcement, FY26 Annual Results), Aug 2026 |
Auckland terminals and who you reach
Auckland handled 19.04 million passengers in FY26, 10.5 million international.
International Terminal
- •Airlines: 25 international airlines to 43 destinations
- •Who you reach: 10.5 million international passengers in FY26, including transits
Domestic Terminal
- •Airlines: Air New Zealand, Jetstar, Barrier Air, Air Chathams
- •Who you reach: 8.6 million domestic passengers in FY26
Auckland advertising sites and formats
JCDecaux is the exclusive advertising partner at Auckland; sizes are quoted per site.
International Baggage Claim Screens
International arrivalsTen digital screens on a larger, crisper model.
Domestic Baggage Claim Screens
Domestic baggage claimEight 4K eye-level screens, full-motion video, 8 to 15 second spots.
Premium Lounge Screens
Lounge exitsTwo screens reaching Air NZ Koru, Qantas, Emirates and Emperor lounge visitors.
Large Format external billboards
Airport exteriorLarge format billboards outside the terminals.
Arrival billboards
ArrivalsBillboards seen by passengers arriving.
Path-to-plane
Departures routePlacements along the route to the aircraft.
Auckland airport advertising cost
Published 2026 benchmarks at Auckland run from NZD 3,000 to NZD 50,000+, depending on format and period.
Indicative NZD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Auckland (AKL) |
|---|---|
| Static and lightbox placement | From NZD 3,000 / 4 weeks |
| Terminal domination package | From NZD 50,000 / campaign |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in NZD, production and installation, and 15% GST
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Auckland airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Auckland reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 15% GST sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Auckland with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in NZD, production, installation and 15% GST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAdelaide (ADL)
AustraliaCompare terminals, formats and rates at Adelaide (ADL), with 5 ad site formats listed.
Ad sites at Auckland (AKL)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
A printed lightbox placement at Auckland Airport, booked by the four-week flight.
Airport Advertising in AKL static and lightbox placement
Several Auckland Airport placements combined for a campaign, quoted per campaign.
Airport Advertising in AKL terminal domination packageAirport advertising at Auckland: your questions answered
Sellers, costs, tax and booking.
How much does it cost to advertise at Auckland?
Published NZD benchmarks include Static and lightbox placement from NZD 3,000 / 4 weeks and Terminal domination package from NZD 50,000 / campaign. These are media only, and production and 15% GST are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Auckland airport advertising?
Yes. 15% GST is added to the quoted amount.
How many passengers use Auckland?
Auckland handled 19.04 million passengers in FY26 (12 months to 30 June 2026) (+1.6%), according to Auckland International Airport Limited (NZX announcement, FY26 Annual Results), Aug 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Auckland quote
in 24 hours.
Sites, availability and a costed plan in NZD.