German airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in Germany?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
German airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| Lufthansa and long-haul passengers | Frankfurt Terminal 1 (Lufthansa check-in) and Terminal 3 | Finance, luxury, automotive and international brands |
| Star Alliance connecting passengers | Munich Terminal 2, used by Lufthansa and its Star Alliance partners | Business services, technology and premium consumer brands |
| Capital-city visitors and business travellers | Berlin Brandenburg Terminals 1 and 2 | Tourism, retail, telecom and events |
| Regional and city-break travellers | Stuttgart, Cologne Bonn, Düsseldorf, Hamburg and Hannover | Regional retail, travel and consumer campaigns |
Airport advertising formats across German airports
12 airports have published rates, each shown as a range in EUR.
Frankfurt (FRA)
- •EUR 7,380–179,000 / campaign
- •Digital Gateway Screens, Digital Giants, Digital Holiday Network, Digital Landmark and 20 more
Stuttgart (STR)
- •EUR 3,610–14,350 / campaign
- •Digital Landside Network, Digital Sky Boards, Digital Airport Infonet, Digital Welcome Network
Berlin Brandenburg (BER)
- •EUR 8,295–20,200 / campaign
- •Digital Marketplace Deluxe, Digital Plaza, Digital Screens Arriving, Digital City Light Posters T1 & T2
Cologne Bonn (CGN)
- •EUR 4,000–40,850 / campaign
- •Megal Wall, Digital Security Check Boards, Digital Welcome Network
Düsseldorf (DUS)
- •EUR 3,517–8,095 / campaign
- •Digital Prime Boards, Digital Prime Boards - Arrival
Hamburg (HAM)
- •EUR 4,900–18,400 / campaign
- •Digital Prime Boards, Digital Welcome Network
Hannover (HAJ)
- •EUR 10,100 / campaign
- •Digital Welcome Network
Frankfurt (FRA)
- •EUR 49,010 / week
- •Digital Business Network
Frankfurt (FRA)
- •EUR 15,000–35,000 / 2 weeks
- •Digital network, 309-screen rotation
Frankfurt (FRA)
- •EUR 25,000–80,000 / 2 to 4 weeks
- •Digital spectacular and LED wall
Frankfurt (FRA)
- •EUR 3,000–30,000 / 4 weeks
- •Static lightbox, single unit, Large-format banner and wall wrap
Munich (MUC)
- •EUR 2,500–60,000 / 4 weeks
- •Standard lightbox, Digital screen / DOOH, Large-format wall wrap / spectacular, Baggage carousel wrap and 2 more
Airports we cover
Frankfurt has its own page with every published product. The other airports are in the table below.
A major European transfer hub, weighted towards connecting business traffic.
Airport advertising in Frankfurt
26.05 million passengers in 2025. Published rates in EUR.
Airport advertising in Berlin
10.1 million passengers in 2025. Published rates in EUR.
Airport advertising in Cologne Bonn
21.03 million passengers in 2025. Published rates in EUR.
Airport advertising in Düsseldorf
14.8 million passengers in 2025. Published rates in EUR.
Airport advertising in Hamburg
5.34 million passengers in 2025. Published rates in EUR.
Airport advertising in Hannover
43,394,442 passengers in 2025. Published rates in EUR.
Airport advertising in Munich
9.57 million passengers in 2025. Published rates in EUR.
Airport advertising in StuttgartAirport advertising cost in Germany
Published 2026 benchmarks across German airports run from EUR 2,500 to EUR 179,000+, depending on airport, format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Airport | Listed formats | Published range |
|---|---|---|
| Frankfurt (FRA) | 24 · digital, static | EUR 7,380–179,000 / campaign |
| Stuttgart (STR) | 4 · digital | EUR 3,610–14,350 / campaign |
| Berlin Brandenburg (BER) | 4 · digital | EUR 8,295–20,200 / campaign |
| Cologne Bonn (CGN) | 3 · static, digital | EUR 4,000–40,850 / campaign |
| Düsseldorf (DUS) | 2 · digital | EUR 3,517–8,095 / campaign |
| Hamburg (HAM) | 2 · digital | EUR 4,900–18,400 / campaign |
| Hannover (HAJ) | 1 · digital | EUR 10,100 / campaign |
| Frankfurt (FRA) | 1 · digital | EUR 49,010 / week |
| Frankfurt (FRA) | 1 · digital | EUR 15,000–35,000 / 2 weeks |
| Frankfurt (FRA) | 1 · digital | EUR 25,000–80,000 / 2 to 4 weeks |
| Frankfurt (FRA) | 2 · static | EUR 3,000–30,000 / 4 weeks |
| Munich (MUC) | 6 · static, digital | EUR 2,500–60,000 / 4 weeks |
Airport advertising cost comparison
Every German quote names the airport, terminal, zone, format and price basis in EUR, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| VAT (Mehrwertsteuer) | 19% on the quoted amount | Shown as a separate line on the quotation |
Why German airport advertising prices vary
The airport and terminal
Frankfurt, Munich and Berlin Brandenburg differ in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Germany, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
Peaks include the summer season, the autumn holidays and Oktoberfest in Munich. Hamburg’s busiest day of 2025 was 19 October and Berlin’s record month was October 2025. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 19% VAT (Mehrwertsteuer) goes on top. Your quote itemises every line.
German airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for GermanyFrankfurt airport advertising
FRA63.2 million passengers in 2025, +2.6% (Fraport, Jan 2026). Advertising is sold by Media Frankfurt GmbH.
Munich airport advertising
MUC43.4 million passengers in 2025, +4.4% (Flughafen München, Mar 2026). Advertising is sold by Munich Airport media team (in-house).
Berlin Brandenburg airport advertising
BER26.05 million passengers in 2025, +2.3% (aviation.direct, Jan 2026). Advertising is sold by Berlin Brandenburg Airport (in-house).
Stuttgart airport advertising
STR9.6 million passengers in 2025, +4.8% (aerotelegraph.com, Apr 2026).
Cologne Bonn airport advertising
CGN10.1 million passengers in 2025 (aerotelegraph.com, May 2026). Advertising is sold by Cologne Bonn Airport Media Sales (in-house).
Düsseldorf airport advertising
DUSAdvertising is sold by Düsseldorf Airport Media (in-house).
Hamburg airport advertising
HAM14.8 million passengers in 2025 (Hamburg Airport, Jan 2026). Advertising is sold by Hamburg Airport Media (in-house).
Hannover airport advertising
HAJ5.34 million passengers in 2025 (Hannover Airport, 2026). Advertising is sold by Hannover Airport (in-house).
Who advertises at German airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a German airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Germany, as one Germany plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Frankfurt, Munich and Berlin Brandenburg and compare locations, formats and current quotations in EUR, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of Media Frankfurt GmbH, Munich Airport media team, Berlin Brandenburg Airport, Cologne Bonn Airport Media Sales, Düsseldorf Airport Media, Hamburg Airport Media and Hannover Airport. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with Media Frankfurt GmbH, Munich Airport media team, Berlin Brandenburg Airport, Cologne Bonn Airport Media Sales, Düsseldorf Airport Media, Hamburg Airport Media and Hannover Airport.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Germany
FRA 63.2 million (2025), MUC 43.4 million (2025), BER 26.05 million (2025) and STR 9.6 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Frankfurt, Munich and Berlin Brandenburg connect Germany with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover all 8 airports in Germany, with inventory and approvals confirmed site by site.
Airport ad sites in Germany
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Germany airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Germany?
Frankfurt (FRA), Munich (MUC), Berlin Brandenburg (BER), Stuttgart (STR), Cologne Bonn (CGN), Düsseldorf (DUS), Hamburg (HAM) and Hannover (HAJ). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Germany?
Published 2026 benchmarks run from EUR 2,500 for power-outlet branding station up to EUR 179,000+ for premium check-in. Printing, installation and 19% VAT (Mehrwertsteuer) are added separately.
Who sells advertising at Frankfurt?
Frankfurt: Media Frankfurt GmbH. Munich: Munich Airport media team (in-house). Berlin Brandenburg: Berlin Brandenburg Airport (in-house). We confirm current rights and availability before any booking.
Is VAT (Mehrwertsteuer) charged on airport advertising in Germany?
Yes. 19% VAT (Mehrwertsteuer) is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Germany you can book one airport such as Frankfurt, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites. Content rules apply: Comparative advertising is regulated by section 6 UWG: it is unfair if it compares goods not meeting the same need, is not based on verifiable typical features or price, risks confusion, exploits a competitor's mark repu
Do peak seasons affect airport advertising?
Yes. Peaks include the summer season, the autumn holidays and Oktoberfest in Munich. Hamburg’s busiest day of 2025 was 19 October and Berlin’s record month was October 2025. Confirm your dates early so the plan uses current inventory and quotes.
What does a German airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 19% VAT (Mehrwertsteuer), itemised line by line.
How long does it take to book airport advertising in Germany?
Timing depends on inventory, Media Frankfurt GmbH, Munich Airport media team, Berlin Brandenburg Airport, Cologne Bonn Airport Media Sales, Düsseldorf Airport Media, Hamburg Airport Media and Hannover Airport approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your German airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in EUR.