Amsterdam in short
How do you advertise at Amsterdam Airport Schiphol?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Amsterdam Airport Schiphol passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 68.8 million passengers | Royal Schiphol Group, Jan 2026 |
Amsterdam Airport Schiphol terminals and who you reach
Departure Hall 1
Check-in desks 1 to 8; passengers who clear security here enter Lounge 1, which serves European (Schengen) flights (Schiphol website).
Departure Hall 2
Check-in desks 9 to 16; leads to Lounge 2, for intercontinental flights; Lounges 2 and 3 are linked by Holland Boulevard (Schiphol website).
Departure Hall 3
Check-in desks 17 to 32; leads to Lounge 3, for intercontinental flights (Schiphol website).
Lounge 4
Serves low-cost airlines (Schiphol website).
Amsterdam advertising sites and formats
Schiphol lists over 1,400 digital screens near gates, shopping areas and baggage halls.
Digital Obelisk D1-Pier
D1-PierThree-part U-shaped screen, nearly 16 m wide and over 2 m high.
Digital Giant Screen Lounge 2
Lounge 2 shoppingOne 4 x 4 m screen near the Lounge 2 entrance.
Digital Departure Network
Piers and loungesScreen network along the piers and in lounges.
Digital Shopping Network
Shopping areasScreen network in the shopping areas.
Digital Giant Arrival
ArrivalsGiant digital screen for arriving passengers.
Main Square Domination
Main SquareTakeover of the main square screens.
Digital Business to Business Network
Airport networkScreen network aimed at business audiences.
Schiphol airport advertising cost
Published 2026 benchmarks at Schiphol run from EUR 2,500 to EUR 60,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Amsterdam Schiphol (AMS) |
|---|---|
| Single digital screen | EUR 3,000–15,000 / 2 weeks |
| Digital network package | EUR 8,000–40,000+ / 2 weeks |
| Backlit lightbox panel | EUR 2,500–10,000 / 4 weeks |
| Giant poster and spectacular | EUR 15,000–60,000+ / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 21% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Amsterdam Airport Schiphol airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Amsterdam Airport Schiphol reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 21% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Amsterdam Airport Schiphol with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 21% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planFrankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Lisbon (LIS)
PortugalCompare terminals, formats and rates at Lisbon (LIS), with 11 ad site formats listed.
Athens (ATH)
GreeceCompare terminals, formats and rates at Athens (ATH), with 9 ad site formats listed.
Ad sites at Amsterdam (AMS)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Printed backlit panels at Schiphol, booked by the four weeks.
Airport Advertising in AMS backlit lightbox panel
A package of digital screens across Schiphol, booked as one two-week campaign.
Airport Advertising in AMS digital network package
The largest printed sites at Schiphol, for brand statements over four weeks.
Airport Advertising in AMS giant poster and spectacular
One digital screen at Schiphol, booked by the two-week flight.
Airport Advertising in AMS single digital screenAirport advertising at Amsterdam Airport Schiphol: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Amsterdam Airport Schiphol?
Royal Schiphol Group (in-house media team) sells advertising at Amsterdam Airport Schiphol.
How much does it cost to advertise at Amsterdam Airport Schiphol?
Published EUR benchmarks include Single digital screen EUR 3,000–15,000 / 2 weeks, Digital network package EUR 8,000–40,000+ / 2 weeks and Backlit lightbox panel EUR 2,500–10,000 / 4 weeks. These are media only, and production and 21% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Amsterdam Airport Schiphol airport advertising?
Yes. 21% VAT is added to the quoted amount.
How many passengers use Amsterdam Airport Schiphol?
Amsterdam Airport Schiphol handled 68.8 million passengers in 2025, according to Royal Schiphol Group, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Schiphol quote
in 24 hours.
Sites, availability and a costed plan in EUR.