New York in short
How do you advertise at John F. Kennedy?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in USD, production cost and proof of display, so you can approve the campaign line by line.
John F. Kennedy passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 62.6 million passengers, -1.0% | Port Authority, Feb 2026 |
New York terminals and who you reach
JFK handled 62.6 million passengers in 2025, per the Port Authority.
Terminal 1
- •Airlines: Air France, Turkish, Lufthansa, Swiss, Korean Air
- •Who you reach: All departing passengers on the way to security
Terminal 4
- •Airlines: Delta, Virgin Atlantic, Emirates, LATAM, Avianca
- •Who you reach: International and domestic Delta passengers
Terminal 8
- •Airlines: American, British Airways, Qatar, Iberia
- •Who you reach: American Airlines and oneworld passengers
New York advertising sites and formats
Clear Channel sells digital and printed displays at JFK; sizes are not published.
Digital networks
JFK terminalsDigital displays across the airport.
Printed billboards
JFK terminalsStatic displays with 100% share of voice.
Terminal 1 domination
T1 departuresCeiling soffit wrap, column wraps and window clings.
Terminal 1 rotunda
T1, near Duty FreeTakeover space in the busy retail area beside the Duty Free shops.
Sponsorships
TerminalsEvent or long-term naming rights to an area, such as Terminal 4.
Experiential activations
TerminalsInstallations where travellers interact with a brand.
New York JFK airport advertising cost
Published 2026 benchmarks at New York JFK run from USD 4,000 to USD 275,000, depending on format and period.
Indicative USD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | John F. Kennedy International (JFK) |
|---|---|
| Diorama and backlit unit | USD 4,000–8,000 / 4 weeks |
| Single digital screen | USD 60,000–95,000 / 4 weeks |
| Digital network, 30 to 50 screens | USD 180,000–275,000 / 4 weeks |
| Wall wrap and spectacular | USD 50,000–150,000 / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in USD, production and installation, and local taxes
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect John F. Kennedy airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at John F. Kennedy reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and local taxes sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at John F. Kennedy with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in USD, production, installation and local taxes, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Published media facts at JFK
What has been published about who sells JFK media and what a listed package looks like. Rates and booking rules are quoted per brief.
| Item | Published detail | Source |
|---|---|---|
| Media owner | Clear Channel Airports holds the Port Authority of New York and New Jersey advertising contract covering JFK, LaGuardia, Newark and Stewart. The term is 12 years. | AviationPros, 4 November 2020 |
| Digital investment | The award described about 95% of the planned investment going into digital media. | AviationPros, 4 November 2020 |
| Listed digital package | A package of two overhead synchronised LED walls, each 15 ft wide by 7.5 ft high, listed with 3,643,752 weekly impressions. The impressions figure is the aggregator’s own, with no method given. | Alluvit Media listing 74641 (undated) |
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planNew York LaGuardia (LGA)
United StatesCompare terminals, formats and rates at New York LaGuardia (LGA).
Newark (EWR)
United StatesCompare terminals, formats and rates at Newark (EWR).
Boston (BOS)
United StatesCompare terminals, formats and rates at Boston (BOS).
Ad sites at New York (JFK)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
A network of 30 to 50 digital screens across a JFK terminal, for reach across the whole passenger journey.
Airport Advertising in JFK digital network, 30 to 50 screens
Backlit dioramas in the JFK terminals, the most accessible format at the airport.
Airport Advertising in JFK diorama and backlit unit
One digital screen in a JFK terminal, booked for a four-week period.
Airport Advertising in JFK single digital screen
Large wall wraps and spectaculars at JFK, for brand statements at the scale of a terminal.
Airport Advertising in JFK wall wrap and spectacularAirport advertising at John F. Kennedy: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at John F. Kennedy?
Clear Channel Airports sells advertising at John F. Kennedy.
How much does it cost to advertise at John F. Kennedy?
Published USD benchmarks include Diorama and backlit unit USD 4,000–8,000 / 4 weeks, Single digital screen USD 60,000–95,000 / 4 weeks and Digital network, 30 to 50 screens USD 180,000–275,000 / 4 weeks. These are media only, and production and local taxes are extra. Your quote uses current pricing for your sites and dates.
Which JFK terminal reaches American Airlines and oneworld passengers?
Terminal 8, used by American, British Airways, Qatar and Iberia.
How many passengers use John F. Kennedy?
John F. Kennedy handled 62.6 million passengers in 2025 (-1.0%), according to Port Authority, Feb 2026.
Which JFK terminal reaches Delta passengers?
Terminal 4, used by Delta, Virgin Atlantic, Emirates, LATAM and Avianca. It reaches international and domestic Delta passengers.
Get your New York JFK quote
in 24 hours.
Sites, availability and a costed plan in USD.