Portuguese airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in Portugal?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Portuguese airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| Long-haul and international arrivals | Lisbon Terminal 1 arrivals and baggage reclaim | Tourism, hospitality, banking, telecoms, consumer brands |
| Low-cost leisure and city-break flyers | Lisbon Terminal 2 departures | Travel services, food and beverage, apps, retail |
| Business and connecting travellers | Lisbon Terminal 1 departures | Corporate services, technology, finance, premium brands |
Airport advertising formats at Lisbon
11 formats are published at Lisbon, each with its rate in EUR.
Digital screen, standard rotation
- •EUR 3,000–8,000 / month
- •A digital screen in a standard rotation loop, booked by the month.
Premium full-motion digital screen
- •EUR 8,000–20,000 / month
- •A premium digital screen with full-motion creative, booked by the month.
Backlit lightbox
- •EUR 2,500–6,000 / month
- •A printed backlit lightbox, the lowest published entry point at Lisbon Airport.
Large-format banner and poster
- •EUR 5,000–15,000 / month
- •Large printed banners and posters, booked by the month.
Jet bridge wrap
- •EUR 4,000–10,000 / month
- •A wrap on the jet bridges, seen by passengers boarding and arriving.
Baggage claim domination
- •EUR 10,000–25,000 / month
- •One brand across a baggage claim area, seen by every arriving passenger.
Experiential activation and brand zone
- •EUR 15,000–50,000+ / campaign
- •A brand zone or activation in the terminal, quoted per campaign.
Starter Digital package
- •EUR 10,000–18,000 / 4 weeks
- •A starter package of digital placements, priced per four weeks.
Arrivals Impact package
- •EUR 18,000–35,000 / 4 weeks
- •A package of arrivals placements, priced per four weeks.
Full Terminal Presence package
- •EUR 50,000–90,000 / 8 weeks
- •A full-terminal package combining several placements, priced per eight weeks.
Annual Brand Partnership
- •EUR 120,000–300,000+ / year
- •A year-round brand partnership at the airport, priced per year.
Airports we cover
Lisbon Airport, Portugal’s main international gateway.
Airport advertising cost in Portugal
Published 2026 benchmarks at Lisbon run from EUR 2,500 to EUR 300,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Lisbon (LIS) |
|---|---|
| Digital screen, standard rotation | EUR 3,000–8,000 / month |
| Premium full-motion digital screen | EUR 8,000–20,000 / month |
| Backlit lightbox | EUR 2,500–6,000 / month |
| Large-format banner and poster | EUR 5,000–15,000 / month |
| Jet bridge wrap | EUR 4,000–10,000 / month |
| Baggage claim domination | EUR 10,000–25,000 / month |
| Experiential activation and brand zone | EUR 15,000–50,000+ / campaign |
| Starter Digital package | EUR 10,000–18,000 / 4 weeks |
| Arrivals Impact package | EUR 18,000–35,000 / 4 weeks |
| Full Terminal Presence package | EUR 50,000–90,000 / 8 weeks |
| Annual Brand Partnership | EUR 120,000–300,000+ / year |
Airport advertising cost comparison
Every Portuguese quote names the airport, terminal, zone, format and price basis in EUR, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| VAT (IVA) | 23% on the quoted amount | Shown as a separate line on the quotation |
Why Portuguese airport advertising prices vary
The airport and terminal
Each terminal at Lisbon Humberto Delgado differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Portugal, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
School holidays, public holidays and major events affect demand and availability. Wraps, sponsorships and activations also carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 23% VAT (IVA) goes on top. Your quote itemises every line.
Portuguese airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for PortugalLisbon Humberto Delgado airport advertising
LIS36.1 million passengers in 2025, +2.9% (VINCI Airports, Jan 2026). Advertising is sold by JCDecaux.
Who advertises at Portuguese airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Portuguese airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Portugal, as one Portugal plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Lisbon Humberto Delgado and compare locations, formats and current quotations in EUR, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of JCDecaux. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with JCDecaux.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Portugal
LIS 36.1 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Lisbon Humberto Delgado connects Portugal with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Portugal, with inventory and approvals confirmed site by site.
Airport ad sites in Portugal
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Portugal airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Portugal?
Lisbon Humberto Delgado (LIS). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Portugal?
Published 2026 benchmarks run from EUR 2,500 for backlit lightbox up to EUR 300,000+ for annual brand partnership. Printing, installation and 23% VAT (IVA) are added separately.
Who sells advertising at Lisbon Humberto Delgado?
Lisbon Humberto Delgado: JCDecaux. We confirm current rights and availability before any booking.
Is VAT (IVA) charged on airport advertising in Portugal?
Yes. 23% VAT (IVA) is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Portugal you can book one airport such as Lisbon Humberto Delgado, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites. Content rules apply: The Codigo da Publicidade (Decreto-Lei 330/90) is the national advertising law.
Do peak seasons affect airport advertising?
Yes. Holidays and major events affect demand, availability and the sites open for booking. Confirm your dates early so the plan uses current inventory and quotes.
What does a Portuguese airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 23% VAT (IVA), itemised line by line.
How long does it take to book airport advertising in Portugal?
Timing depends on inventory, JCDecaux approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Portuguese airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in EUR.