At a glance
What this site gives you
4K digital totem network advertising at Madrid-Barajas Airport (MAD) has an indicative rate of EUR 10,000–30,000 / 2 weeks, media only. A digital placement runs your creative as a file, usually in a loop shared with other advertisers, so it can change during the campaign without reprinting. It suits launches and time-limited offers.
Is it right for your campaign?
Best for
- •Launches and time-limited offers
- •Creative that changes during the campaign without reprinting
- •Reaching passengers across several zones
What we check before booking
- •Screen locations and how many are included
- •Ad length and share of loop
- •Proof-of-play reporting after the campaign
Adolfo Suárez Madrid Barajas Airport passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 68,179,054 passengers, +3% | Aena, Jan 2026 |
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Adolfo Suarez Madrid-Barajas with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 21% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Other formats at Madrid (MAD)
The other sites listed at this airport, with their published rates in local currency.
Plan several sitesMAD backlit lightbox
Backlit lightboxEUR 5,000–15,000 / 4 weeks.
MAD baggage claim domination
Baggage claim dominationEUR 15,000–40,000 / 4 weeks.
MAD column wraps
Column wrapsEUR 6,000–18,000 / 4 weeks.
MAD digital spectacular, T4 arrivals
Digital spectacular, T4 arrivalsEUR 25,000–60,000 / 2 weeks.
MAD experiential activation
Experiential activationEUR 20,000–80,000+ / 1 to 2 weeks.
MAD jet bridge wrap
Jet bridge wrapEUR 8,000–20,000 / 4 weeks.
Digital screens at other airports
Compare the same kind of site across airports before you choose where to book.
Compare in one quoteDXB digital screens, standard zones
Dubai (DXB), United Arab EmiratesDubai (DXB): AED 180,000–275,000 per campaign. Open the page to compare the site and size.
LHR digital six-sheet and pillar
London (LHR), United KingdomLondon (LHR): GBP 2,000–6,000 / 2 weeks. Open the page to compare the site and size.
DOH Local Arrivals Digital Network
Doha (DOH), QatarDoha (DOH): Quoted per brief for your dates. Open the page to compare the site and size.
More ad sites at Madrid (MAD)
Compare formats and rates before you book.
Questions about this site
How much does 4k digital totem network advertising cost at Madrid-Barajas?
The published 2026 benchmark is EUR 10,000–30,000 / 2 weeks for media. Production, installation and local taxes are quoted separately, and the confirmed rate depends on the exact site and your dates.
Is the rate guaranteed?
No. It is an indicative published benchmark. We confirm current availability and the rate for your dates before you approve the booking.
How do I book it?
Send us your dates, audience and budget. We check availability at Madrid-Barajas Airport (MAD), prepare a costed plan in EUR and handle artwork approval and installation.
Who sells advertising at Adolfo Suárez Madrid Barajas Airport?
Exterior Plus. We deal with the media owner for you, from availability to approval and installation.
How many passengers use Adolfo Suárez Madrid Barajas Airport?
68,179,054 passengers in 2025, +3% (Aena, Jan 2026). Passenger numbers show scale, not guaranteed impressions or sales.
What taxes apply to advertising at Adolfo Suárez Madrid Barajas Airport?
Quotes show media cost, production, installation and 21% VAT as separate lines, so you can see exactly what is taxed.
Can I book more than one site at Madrid?
Yes. Share your brief and we shortlist named sites at Adolfo Suárez Madrid Barajas Airport with terminal, zone, size and availability, then price them together in one quote.
Book this site
at MAD.
Availability and a costed plan in EUR, usually within 24 hours.