At a glance
What this site gives you
Experiential activation advertising at Madrid-Barajas Airport (MAD) has an indicative rate of EUR 20,000–80,000+ / 1 to 2 weeks, media only. A sponsorship or experiential package combines space and placements into one booking, giving a brand a coordinated presence rather than a single site.
Is it right for your campaign?
Best for
- •Market entry and flagship launches
- •Brands that want to own a zone or the whole terminal
- •Coordinated messages across several touchpoints
What we check before booking
- •Which placements and how much space the package includes
- •Exclusivity terms for the period
- •Production, build and approval lead time
Adolfo Suárez Madrid Barajas Airport passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 68,179,054 passengers, +3% | Aena, Jan 2026 |
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Adolfo Suarez Madrid-Barajas with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 21% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Other formats at Madrid (MAD)
The other sites listed at this airport, with their published rates in local currency.
Plan several sitesMAD 4K digital totem network
4K digital totem networkEUR 10,000–30,000 / 2 weeks.
MAD backlit lightbox
Backlit lightboxEUR 5,000–15,000 / 4 weeks.
MAD baggage claim domination
Baggage claim dominationEUR 15,000–40,000 / 4 weeks.
MAD column wraps
Column wrapsEUR 6,000–18,000 / 4 weeks.
MAD digital spectacular, T4 arrivals
Digital spectacular, T4 arrivalsEUR 25,000–60,000 / 2 weeks.
MAD jet bridge wrap
Jet bridge wrapEUR 8,000–20,000 / 4 weeks.
Experiential and sponsorship media at other airports
Compare the same kind of site across airports before you choose where to book.
Compare in one quoteLHR full terminal domination
London (LHR), United KingdomLondon (LHR): GBP 50,000–150,000+ / 2 weeks. Open the page to compare the site and size.
DEL t3 luggage trolley branding
Delhi (DEL), IndiaDelhi (DEL): INR 4,84,500 / month. Open the page to compare the site and size.
AUH experiential activation
Abu Dhabi (AUH), United Arab EmiratesAbu Dhabi (AUH): AED 50,000–200,000 per campaign. Open the page to compare the site and size.
More ad sites at Madrid (MAD)
Compare formats and rates before you book.
Questions about this site
How much does experiential activation advertising cost at Madrid-Barajas?
The published 2026 benchmark is EUR 20,000–80,000+ / 1 to 2 weeks for media. Production, installation and local taxes are quoted separately, and the confirmed rate depends on the exact site and your dates.
Is the rate guaranteed?
No. It is an indicative published benchmark. We confirm current availability and the rate for your dates before you approve the booking.
How do I book it?
Send us your dates, audience and budget. We check availability at Madrid-Barajas Airport (MAD), prepare a costed plan in EUR and handle artwork approval and installation.
Who sells advertising at Adolfo Suárez Madrid Barajas Airport?
Exterior Plus. We deal with the media owner for you, from availability to approval and installation.
How many passengers use Adolfo Suárez Madrid Barajas Airport?
68,179,054 passengers in 2025, +3% (Aena, Jan 2026). Passenger numbers show scale, not guaranteed impressions or sales.
What taxes apply to advertising at Adolfo Suárez Madrid Barajas Airport?
Quotes show media cost, production, installation and 21% VAT as separate lines, so you can see exactly what is taxed.
Can I book more than one site at Madrid?
Yes. Share your brief and we shortlist named sites at Adolfo Suárez Madrid Barajas Airport with terminal, zone, size and availability, then price them together in one quote.
Book this site
at MAD.
Availability and a costed plan in EUR, usually within 24 hours.