At a glance
What this site gives you
Backlit lightbox advertising at Madrid-Barajas Airport (MAD) has an indicative rate of EUR 5,000–15,000 / 4 weeks, media only. A static site holds one printed visual in a fixed position for the whole booking, so every passenger who walks past sees the same message. It suits one clear, recognisable visual.
Is it right for your campaign?
Best for
- •One strong, recognisable visual held in place for the booking
- •A steady presence in one part of the terminal
- •A first airport booking on a contained budget
What we check before booking
- •Exact position and which passengers walk past it
- •Site size and viewing distance, which set the artwork layout
- •Printing and installation, quoted separately from media
Adolfo Suárez Madrid Barajas Airport passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 68,179,054 passengers, +3% | Aena, Jan 2026 |
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Adolfo Suarez Madrid-Barajas with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 21% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Other formats at Madrid (MAD)
The other sites listed at this airport, with their published rates in local currency.
Plan several sitesMAD 4K digital totem network
4K digital totem networkEUR 10,000–30,000 / 2 weeks.
MAD baggage claim domination
Baggage claim dominationEUR 15,000–40,000 / 4 weeks.
MAD column wraps
Column wrapsEUR 6,000–18,000 / 4 weeks.
MAD digital spectacular, T4 arrivals
Digital spectacular, T4 arrivalsEUR 25,000–60,000 / 2 weeks.
MAD experiential activation
Experiential activationEUR 20,000–80,000+ / 1 to 2 weeks.
MAD jet bridge wrap
Jet bridge wrapEUR 8,000–20,000 / 4 weeks.
Lightboxes and static panels at other airports
Compare the same kind of site across airports before you choose where to book.
Compare in one quoteDXB static lightbox and wall wrap
Dubai (DXB), United Arab EmiratesDubai (DXB): From AED 30,000 per month. Open the page to compare the site and size.
LHR static backlit lightbox
London (LHR), United KingdomLondon (LHR): GBP 1,500–5,000 / 2 weeks. Open the page to compare the site and size.
JFK diorama and backlit unit
New York (JFK), United StatesNew York (JFK): USD 4,000–8,000 / 4 weeks. Open the page to compare the site and size.
More ad sites at Madrid (MAD)
Compare formats and rates before you book.
Questions about this site
How much does backlit lightbox advertising cost at Madrid-Barajas?
The published 2026 benchmark is EUR 5,000–15,000 / 4 weeks for media. Production, installation and local taxes are quoted separately, and the confirmed rate depends on the exact site and your dates.
Is the rate guaranteed?
No. It is an indicative published benchmark. We confirm current availability and the rate for your dates before you approve the booking.
How do I book it?
Send us your dates, audience and budget. We check availability at Madrid-Barajas Airport (MAD), prepare a costed plan in EUR and handle artwork approval and installation.
Who sells advertising at Adolfo Suárez Madrid Barajas Airport?
Exterior Plus. We deal with the media owner for you, from availability to approval and installation.
How many passengers use Adolfo Suárez Madrid Barajas Airport?
68,179,054 passengers in 2025, +3% (Aena, Jan 2026). Passenger numbers show scale, not guaranteed impressions or sales.
What taxes apply to advertising at Adolfo Suárez Madrid Barajas Airport?
Quotes show media cost, production, installation and 21% VAT as separate lines, so you can see exactly what is taxed.
Can I book more than one site at Madrid?
Yes. Share your brief and we shortlist named sites at Adolfo Suárez Madrid Barajas Airport with terminal, zone, size and availability, then price them together in one quote.
Book this site
at MAD.
Availability and a costed plan in EUR, usually within 24 hours.